Things that matter to me? They know me, treat me well, fixed my car right (the first time), tried to save me some money by recommending I check for a manufacturer recall, and still had me ready to go by the end of the day. I had an airbag light that was on; they gave me 2 scenarios of what it might be before they completed the work (with prices). Fortunately for me it was the cheaper fix this time. Always friendly, always professional. You trust your car to work when you need it, so why trust it's maintenance to just anyone. Been going here for years, and don't see me stopping anytime soon!